This work covers many different kinds of public relations, which work to deliberately manage the spread of information in a variety of ways to a diversity of selected and targeted audiences.
My personal work has inspired many commissions in the advertising industry. These commissions have always been inspired directly through my project pictures being shown to art directors. These were mostly household names and I found that I enjoyed being a team leader and photography project manager. I like working with the creative teams in advertising agencies, who sometimes arrived at their jobs through studying of Fine Art.
‘The process involved in creating a unique name and image… …to establish a significant and differentiated presence in the market that attracts and retains loyal customers’ — The Business Dictionary
Time limited promotions pop up all the time for many purposes such as to introduce new offers or to promote an existing line of products in a new way.
Before the internet became the main channel of advertising this was sometimes done with booklets that could be an interesting format of design with photography.
Annual reports have become another location to highlight interesting photography. The two shown here are very small parts of quite large projects to promote the work of the company or charity to their boards and shareholders